Resistance zone caps gains
The $259.59–$260.76 range has acted as a ceiling, with sellers repeatedly stepping in at those levels. A bearish MACD crossover has appeared on the daily chart, a sign that upward momentum is fading. That crossover, combined with the price stalling at resistance, points to a market where buyers are losing their grip.
The resistance zone is a key technical level that traders watch. It represents a price area where selling pressure has historically outweighed buying interest. For Amazon, that zone has held firm in recent sessions, preventing the stock from moving higher. The fact that the stock is trading just below it suggests that buyers are struggling to push through. Each test of the range has been met with selling, reinforcing its importance. A break above this range would be a significant bullish signal, but so far the stock has failed to do so.
Sell-side flow dominates
Aggressive sell-side order flow is dominating trading, meaning sellers are hitting the bid rather than waiting for better prices. That kind of activity typically signals that institutional investors are reducing positions or hedging against further downside. It also suggests that any bounce toward resistance is likely to be met with fresh selling.
The order flow data shows that sellers are in control, at least for now
