A group of prominent bitcoin investors has raised $40 million to launch a new permanent capital company called ORANGE JUICE. The firm, announced July 15 from its Westport, Connecticut headquarters, will acquire small businesses and direct a portion of their profits into bitcoin. The raise was disclosed by Lyn Alden, one of the backers.
The $40 million raise
Lyn Alden announced the capital raise on July 15, 2026, from the company's headquarters in Westport, Connecticut. The $40 million will seed ORANGE JUICE's acquisition strategy. The company is structured as a permanent capital vehicle, meaning it's designed to hold investments indefinitely rather than returning capital after a set period.
How ORANGE JUICE works
ORANGE JUICE buys small businesses and puts a portion of their profits into bitcoin. The model is straightforward: acquire cash-flowing companies, then use some of that cash to accumulate bitcoin on the balance sheet. It's a bet that bitcoin will appreciate over time while the underlying businesses generate steady returns.
The backers
The raise was led by Jeff Booth, Lyn Alden, and Ricardo Salinas — all well-known figures in the bitcoin investment space. Booth is a former CEO of BuildDirect and author of The Price of Tomorrow. Alden is a macro analyst and author. Salinas is the billionaire founder of Grupo Salinas and a longtime bitcoin advocate. Their involvement gives the project credibility among bitcoin-focused investors.
ORANGE JUICE is now capitalized and will begin seeking acquisition targets. The company hasn't disclosed which industries or regions it will focus on. But with $40 million in hand and a clear mandate, the team is expected to start deploying capital in the coming months. The firm is headquartered in Westport, Connecticut.
