DDC Enterprise Limited, the NYSE-listed parent company of the cooking content platform Daydaycook, added 90 Bitcoin to its corporate treasury on Wednesday, June 3. The purchase brings the company's total Bitcoin holdings to 2,804 BTC. The company disclosed the acquisition without specifying a purchase price or transaction details.
Wednesday's buy
The 90-bitcoin acquisition pushed DDC's total stash past the 2,800 mark. Before this transaction, the company held 2,714 BTC.
A sizeable corporate hoard
With 2,804 Bitcoin, DDC Enterprise ranks among the larger public company holders of the cryptocurrency. The company's Bitcoin holdings now represent a significant chunk of its corporate treasury, though the exact allocation relative to cash or other assets remains undisclosed.
Who is DDC Enterprise?
DDC Enterprise is the parent of Daydaycook, a platform focused on cooking recipes and food content. The company is listed on the New York Stock Exchange, but its foray into Bitcoin as a treasury asset sets it apart from most other food-media firms.
No word on next steps
The company hasn't announced whether it plans to continue buying Bitcoin or if Wednesday's acquisition was a one-off. No additional purchases have been disclosed, and the company hasn't offered a rationale for the timing. For now, the stash sits at 2,804 BTC, a number that's likely to draw more attention to the company's unorthodox treasury strategy.
