EDGE Markets has raised $29 million and launched two new products aimed at making prediction markets more accessible. The company introduced EDGE Connect and EDGE Pro to streamline payments and boost liquidity.
What the new products do
Prediction markets let people bet on the outcome of events, from elections to sports scores. But getting money in and out of these platforms can be clunky. EDGE Connect and EDGE Pro are designed to fix that. EDGE Connect handles payment routing, while EDGE Pro offers a professional-grade interface. Together, they're supposed to make it easier for traders to move funds and for the platform to handle larger volumes.
The company says the tools will cut down on friction. That could mean faster deposits and withdrawals, and more participants overall.
Investor backing
The $29 million funding round gives EDGE Markets room to grow. The company didn't name the investors or say when the round closed. What's clear is that the cash will support the rollout of EDGE Connect and EDGE Pro.
Prediction markets have seen a surge of interest in recent years. Platforms like Polymarket have drawn millions in trading volume. EDGE Markets is trying to carve out its own niche by focusing on infrastructure that makes those markets run smoother.
The raise comes as regulators in some jurisdictions start to take a closer look at prediction markets. EDGE Markets didn't comment on regulatory questions. But the company is betting that better tech can attract more users regardless of the legal landscape.
The two products are now live, the company said.
