Texas Tech University's football stadium will be renamed Galaxy Stadium starting with the 2026 season, after cryptocurrency and investment firm Galaxy Digital agreed to pay roughly $75 million over 15 years for the naming rights. The deal, announced July 17 by Texas Tech Athletics, replaces AT&T's previous naming rights contract, which expired in June.
Replacing AT&T's tenure
AT&T held the naming rights for the Lubbock stadium for years, but that contract ran out this past June. Texas Tech moved quickly to line up a new partner. The new agreement with Galaxy Digital is valued at about $75 million spread across 15 years — a significant jump from the previous deal's terms, though specific figures from AT&T's contract were not disclosed.
Galaxy Digital's move into sports
Galaxy Digital, founded by Mike Novogratz, focuses on cryptocurrency trading, asset management, and investment banking. Taking on a major college football stadium naming rights deal marks a notable expansion into sports sponsorship for the firm. The company didn't provide additional comment beyond the announcement.
What the name change means for Texas Tech
The stadium will officially be called Galaxy Stadium when the 2026 season kicks off. Until then, the current signage and branding will stay in place. The university expects the new name to bring increased visibility and financial support for its athletic programs. The $75 million will be paid over the life of the 15-year agreement, providing a steady revenue stream.
Texas Tech Athletics said the partnership aligns with the university's commitment to innovation and technology. The school has not yet announced any specific design changes or new features for the stadium as part of the rebranding.
Next steps and timeline
The transition to Galaxy Stadium will take place over the next two years. The university will begin updating signage, marketing materials, and game-day operations to reflect the new name. The first game played at Galaxy Stadium is expected in fall 2026. No further details have been released about potential additional sponsorships or upgrades.
