Galaxy Digital has inked a $75 million, 15-year naming rights deal that will turn Texas Tech University's football stadium into Galaxy Stadium. The agreement also calls for expanding the company's Helios AI data center campus, though specific details on that buildout have not been disclosed.
The naming rights deal
The cryptocurrency-focused financial firm will put its name on the Red Raiders' home field through the 2039 season. The $75 million payout makes it one of the larger naming-rights agreements in college sports, though exact terms of the payment schedule weren't released. Texas Tech officials said the money will go toward athletic department operations and facility upgrades.
Helios AI data center expansion
Galaxy Digital's Helios AI division operates a data center campus that provides high-performance computing for artificial intelligence workloads. The company said the naming rights deal includes plans to expand that campus, but it didn't say by how much or on what timeline. The expansion is expected to add capacity for AI training and inference, a growing market as more industries adopt machine learning.
The stadium itself won't see any immediate changes beyond the new signage. Texas Tech will continue to own and operate the venue, which seats about 60,000. Galaxy Digital gets branding rights, premium seating, and other marketing opportunities during games and events.
The deal comes as naming rights for college stadiums have become more common, though cryptocurrency-linked companies are still a rarity in the space. Galaxy Digital, founded by Mike Novogratz, has been expanding its reach beyond trading and asset management into infrastructure like data centers.
For Texas Tech, the money provides a financial cushion as athletic departments nationwide face pressure from rising costs and changing conference alignments. The school's previous stadium naming deal, with Jones AT&T, expired last year.
Galaxy Stadium will debut with the 2025 football season. The data center expansion is expected to move forward separately, with construction permits and local approvals still pending.
