Moomoo, the online brokerage popular with retail investors, is moving into prediction markets through a new partnership with Kalshi. The deal will let Moomoo's users trade event-based contracts alongside stocks, options, and ETFs, merging two worlds that have traditionally been separate.
What the Deal Looks Like
Under the arrangement, Moomoo will integrate Kalshi's platform directly into its trading app. That means users won't have to jump to a separate site to place bets on whether the Federal Reserve will raise rates or who will win a presidential election. Kalshi, founded in 2018, operates a marketplace for event contracts — essentially yes/no bets on real-world outcomes. The partnership is part of a broader push by brokerages to offer more than just stocks and bonds, as retail traders seek alternatives to traditional investments.
Why Prediction Markets Now
Prediction markets have grown in popularity as retail traders look for ways to hedge against news events or simply speculate. Sports betting and political gambling have exploded online, but regulated financial prediction markets like Kalshi offer a more structured alternative. Moomoo's move signals that mainstream brokerages see this as a viable product category, not just a niche. Instead of just buying and selling stocks, users can take positions on inflation data, Fed decisions, or election outcomes — all from the same app they use for daily trades.
For Moomoo's customer base — younger, tech-savvy traders who already use the app for everything from options to crypto — adding prediction markets could deepen engagement. The integration gives Moomoo a differentiator against rivals like Robinhood and Webull, which have yet to offer direct prediction market access. Moomoo already offers fractional shares, margin trading, and access to U.S. and Hong Kong markets, so event-based trading is a natural next step. The company didn't say whether the service will carry extra fees or have trading limits, but the move is likely to attract traders looking for new ways to bet on the news.
Unanswered Questions
The integration is expected to roll out in the coming months. Neither Moomoo nor Kalshi has announced specific pricing or if there will be position limits. For now, Moomoo users will need to wait for the official launch to see how prediction trading fits into their portfolios — and whether the platform can handle the demand from a crowd used to instant trades.
