MoonPay has bought Dawn Labs, a startup focused on prediction market infrastructure, and separately rolled out an artificial intelligence tool that generates custom trading strategies for prediction markets. The deals, announced together, signal a push beyond MoonPay's core crypto payments business into the fast-growing prediction market space. Financial terms were not disclosed.
Why the acquisition matters
Dawn Labs brings technology that helps users place bets on event outcomes — think election results, sports matches, or earnings reports — through blockchain-based platforms. MoonPay, best known for letting people buy cryptocurrency with credit cards, hasn't said how it plans to integrate Dawn Labs’ products. But the purchase suggests it wants to build its own prediction market offerings rather than just process payments for the sector.
The company didn't name specific prediction markets it will target, and it's unclear how many employees Dawn Labs has or when the deal closed. MoonPay described the startup only as “a team building at the intersection of prediction markets and AI.”
What the AI tool does
Alongside the acquisition, MoonPay announced a new AI tool that creates custom trading strategies for prediction markets. The tool uses internal data and market signals to produce recommendations — but the company hasn't shared details on how the model is trained, what data it draws on, or which prediction platforms it supports.
MoonPay framed the tool as a way for retail users to get personalized advice without needing to write code or study market mechanics. It didn't release a launch date or say whether it would be free or paid. The announcement came without any usage statistics or early test results.
MoonPay's expanding footprint
The moves come as prediction markets draw more mainstream attention. Platforms like Polymarket and Kalshi have seen a surge in trading volume tied to U.S. elections, sports, and regulatory decisions. MoonPay, which already processes payments for some of those sites, is now trying to own more of the stack — from infrastructure to strategy tools.
The company has been on an acquisition streak. Last year it bought the NFT minting platform Ether Cards and the Web3 wallet provider Venly. Dawn Labs adds prediction market know-how to that portfolio. MoonPay didn't say whether Dawn Labs’ team will stay on or how the AI tool relates to the startup’s existing work.
No timeline has been given for when the AI tool will be available to the public, and MoonPay hasn't filed any regulatory disclosures about the Dawn Labs purchase. The company is privately held and does not publish financial results.
