Pinterest has linked up with Amazon’s affiliate program, letting creators add their Amazon Storefronts directly on the platform. The integration gives makers of pins, tutorials, and style boards a new way to earn money when someone buys a product they recommend.
How the integration works
Creators can now connect their existing Amazon Storefront accounts to Pinterest. Once linked, any product they tag in a pin — whether it’s a kitchen gadget, a dress, or a book — carries an affiliate link. If a Pinterest user clicks through and buys, the creator gets a commission. Amazon handles the checkout and fulfillment; Pinterest provides the discovery space.
The company said the feature is rolling out to all eligible creators in the U.S. over the coming weeks. No specific date was given for international expansion.
Why Pinterest made the change
Pinterest has been trying to build a stronger creator economy for years. Competitors like Instagram and TikTok already offer affiliate tools and direct tipping. Pinterest’s own shopping features have grown, but creators often complained they couldn’t easily turn their recommendations into cash.
Amazon’s Storefronts are a ready-made solution: millions of products, a trusted checkout, and a commission structure that creators already know. By plugging into that system, Pinterest avoids building its own payment infrastructure and gives users a reason to keep pinning with the hope of earning.
What this means for creators
Creators who already use Amazon’s affiliate program can now double their exposure without extra work. A pin that takes off can drive steady passive income, especially around holidays or product launches. For newer creators, the bar to entry is low — an Amazon account and a few product picks are enough to start.
The move also aligns with Pinterest’s push to be seen as a shopping destination, not just a mood board site. The company has tested shoppable pins, buyable pins, and catalog uploads. This deal with Amazon may be the biggest monetization upgrade yet for the people who fill the platform with content.
There’s still no word on whether Pinterest plans to take a cut of those affiliate commissions or leave the full payout to creators. The company declined to share specific revenue-sharing terms.
