Strategy, the software company formerly known as MicroStrategy, today remains one of the most prominent Bitcoin treasury firms in the world. Co-founded by Michael Saylor, the company holds billions of dollars worth of Bitcoin and continues to integrate digital assets into its corporate strategy. This week, the firm has not announced any major moves, but its long-standing position as a Bitcoin heavy-weight keeps it in the spotlight.
What Strategy Does
Strategy started as a business intelligence software developer. Over the past few years, it pivoted to become a Bitcoin treasury company — meaning it buys and holds Bitcoin as a primary reserve asset. The firm generates revenue from its software products but is best known for its massive crypto holdings. As of this June, Strategy remains the largest publicly traded corporate holder of Bitcoin.
Michael Saylor’s Role
Michael Saylor, the co-founder, serves as the company's chairman and is the public face of its Bitcoin strategy. He has consistently advocated for Bitcoin as a store of value and has overseen the company's repeated purchases of the cryptocurrency. Saylor’s personal stake in the firm ties his fortunes to its Bitcoin bet.
The Software Side
Despite the crypto focus, Strategy still operates its original software business. It sells business analytics and mobile software to enterprise clients. Revenue from that segment has declined in recent years as the company leans harder into its Bitcoin treasury role. The mix of a legacy tech firm and a crypto treasury makes Strategy a unique case in corporate America.
The company’s next quarterly earnings report is expected in late July. Investors will look for updates on its Bitcoin holdings and any changes to its acquisition strategy.
