Volodymyr Nosov, founder of W Group and its WhiteBIT crypto exchange, has acquired a significant stake in Dutch luxury sports car maker Spyker, becoming a co-owner. The deal integrates Spyker into W Group's ecosystem, expanding the company's reach beyond fintech and digital assets into premium manufacturing. It also kicks off Spyker Digital, a new venture developing digital infrastructure for luxury automotive ownership.
Spyker's New Chapter
Nosov's investment marks the first time the 1880-founded automaker has joined a tech-focused conglomerate. Spyker brings a legacy including the world's first four-wheel-drive car in 1903 and aircraft production during World War I. The brand now shifts from its standalone luxury niche into W Group's portfolio serving 35 million users across 150 countries.
The New C8 Preliator XXV
Spyker will showcase its 800 bhp non-hybrid twin-turbo V8 flagship at top events this summer. The C8 Preliator XXV hits The Quail on August 14 before moving to Pebble Beach Concours d'Elegance on August 16. Its 350 km/h top speed targets automotive elites ahead of the new partnership.
Digital Ownership Play
Spyker Digital emerges as the concrete link between the luxury automaker and W Group's crypto operations. The unit will build digital infrastructure for premium auto ownership—leveraging WhiteBIT's 900-plus trading pairs and partnerships like Visa. No further technical details or timeline were announced.
W Group's Cross-Industry Leap
The move extends W Group beyond its crypto core while keeping WhiteBIT central to operations. Its FC Barcelona sponsorships and global user base create immediate channels for automotive marketing. But merging century-old craftsmanship with digital asset infrastructure will test whether luxury consumers want blockchain-enabled ownership. The C8 Preliator XXV's August debut becomes the first public test of this vision.
W Group plans to show the Preliator XXV at The Quail event in Carmel on August 14—a date now critical for proving the partnership can deliver tangible luxury innovation.
