1win announced the launch of its X.com Ambassador Program on July 23, 2026. The initiative invites content creators to join a global ambassador network aimed at strengthening the platform's online presence. Three distinct tracks — Brand Ambassador, Gambling Ambassador, and Streaming Ambassador — give creators a structured path to collaborate with the crypto entertainment company.
Three tracks, one Discord server
Each track targets a different type of creator. Brand Ambassadors will focus on general promotion, Gambling Ambassadors on gaming-related content, and Streaming Ambassadors on live broadcasts. All accepted applicants will be coordinated through a dedicated Discord server, where they'll receive updates, guidance, and direct communication with the 1win team. The company says the server will serve as the central hub for the ambassador network.
Who's already in
1win already works with a roster of high-profile names. Existing ambassadors include footballer Luis Suárez, rapper Tyga, and Olympic wrestler Gable Steveson. The platform also has collaborations with UFC fighter Jon Jones and, added in 2026, MMA star Ilia Topuria. New ambassadors will join that lineup, though 1win hasn't said how many slots are available per track.
How to apply
Applications are open to active creators. 1win hasn't set a public deadline, but interested parties can apply through the X.com Ambassador Program page. The company is looking for creators with an existing audience and a track record of engagement — no specific follower minimum was disclosed.
Founded in 2016, 1win operates as a crypto entertainment platform across Asia, Latin America, and Africa. The company offers sports betting, casino games, and other gambling services, all settled in cryptocurrency. The ambassador program is the latest push to expand its brand reach through influencer marketing.
Applications are open now via the X.com Ambassador Program page.
