B2C2, the institutional crypto liquidity provider, has hired a former chairman of Schroders Wealth Management Asia to lead its push into family offices and asset managers across the region. The appointment comes as Asia's crypto wealth expands, and the firm looks to broaden its client base beyond the trading desks and funds it already serves.
Why Asia
Asia's crypto wealth is growing, and B2C2 wants a piece of it. The firm said the hire is aimed at targeting family offices and asset managers across the region. That's a client base that has been slower to embrace crypto, but the wealth is there. The move is driven by the region's rising number of wealthy individuals and family offices looking to allocate to digital assets.
The hire
The new hire spent years at Schroders, where the executive chaired the wealth management business in Asia. That role put the person in front of the region's richest families and their advisers. B2C2 is betting that experience will open doors. The firm is known for providing liquidity to institutional clients, and this appointment signals a deliberate effort to serve a different kind of client: the family office that wants to buy bitcoin or ether but needs a trusted counterparty.
B2C2 has built its name on serving hedge funds and trading firms. Adding a wealth management veteran changes the pitch. The move suggests B2C2 sees Asia as a key growth market, and it's positioning itself to be the go-to liquidity provider for the region's family offices. It's a shift from the crypto-native crowd to the traditional wealth management set, and it's a bet that the two worlds are converging.
The hire is part of a broader trend of crypto firms bringing in traditional finance executives to bridge the gap. As more wealth managers warm to digital assets, the demand for institutional-grade liquidity and execution is likely to keep climbing. B2C2's move puts it in a position to serve a client base that has been slow to enter crypto, but the wealth is there. The appointment is the latest sign that institutional crypto is moving beyond the trading desk and into the wealth management suite.
