Binance P2P has rolled out a new feature called Merchant Vouchers, giving verified merchants the ability to create custom promotions with rebates. The goal is simple: help sellers stand out and draw more buyers to their offers.
What Merchant Vouchers Do
Merchant Vouchers let verified merchants design their own discount deals directly within the Binance P2P platform. Instead of competing solely on price or reputation, sellers can now attach a rebate to an offer, making it more attractive to potential buyers. The vouchers are fully customizable, meaning each merchant can set the terms — including the rebate amount and any conditions — to fit their trading strategy.
Why Rebates Matter in P2P Trading
Peer-to-peer crypto trading relies on matching buyers and sellers directly. Merchants often compete for attention in a crowded marketplace. By offering a rebate, a seller can effectively lower the net cost for a buyer, potentially closing a deal faster. Binance says the feature is designed to “attract buyers with rebates and drive more trades,” though the company hasn’t shared specific data on expected volume increases.
Who Can Use the Vouchers
Only verified merchants on Binance P2P can access the Merchant Voucher tool. That means sellers who have passed identity checks and meet the platform’s merchant criteria. Regular users won’t be able to create vouchers, but they can take advantage of the rebates when buying from a participating merchant.
A Shift in P2P Incentives
The move adds a new layer to how incentives work on Binance P2P. Previously, merchants could set competitive prices or rely on positive feedback to win orders. Now they have a direct promotional tool, one that gives them more control over their marketing. For buyers, the benefit is straightforward: a chance to save on trades by choosing merchants who offer rebates.
The feature is live now for verified merchants on Binance P2P. No timeline has been given for broader availability or any planned expansions.
