Brale CEO Ben Milne warned that the current bridge model for stablecoins will not hold up as hundreds of companies launch their own tokens, fragmenting liquidity across networks. The company says its new protocol can remove a major hurdle to scaling custom stablecoins.
Why the bridge model falls short
Milne said the existing approach relies on bridges to move stablecoins between blockchains. But as more firms issue their own tokens, liquidity gets split into smaller pools. That makes it harder for users to trade or use stablecoins efficiently. The CEO argued that the bridge model was never designed for a world with dozens or hundreds of competing stablecoins.
What the new protocol does
Brale claims its protocol solves the fragmentation problem. The company did not provide technical details, but said the system removes a key barrier that has kept custom tokens from gaining wider adoption. The goal is to let companies issue stablecoins without worrying about liquidity being trapped on a single chain.
Milne's comments come as more businesses explore branded stablecoins. Payment firms, fintechs, and even retailers have considered issuing their own tokens. But the technical and liquidity challenges have slowed adoption.
Brale's announcement positions the company as a potential infrastructure provider for that wave. Whether the protocol works as advertised will depend on real-world testing and adoption by issuers.
