New data shows a stark divide in Bitcoin ownership during the second quarter of 2024. Businesses added 115,000 Bitcoin to their balance sheets. Individuals, meanwhile, sold off 78,000 Bitcoin. The divergence comes as Bitcoin touched $67,500 in July 2026, with a prediction market pegging the chance of that price at 50.5%.
Corporate accumulation accelerates
The 115,000 Bitcoin bought by companies in Q2 2024 marks a significant shift. Corporate treasuries and public firms have been steadily stacking sats, treating Bitcoin as a reserve asset. The buying spree outpaced individual selling by a wide margin. It's not clear which specific companies led the charge, but the aggregate number suggests institutional conviction remains strong.
Individuals take profits — or flee
On the other side, individuals sold 78,000 Bitcoin during the same period. That's a net outflow from retail wallets. Some likely took profits after the 2024 halving. Others may have rotated into altcoins or stablecoins. The timing isn't great for those who sold early — Bitcoin is now trading above $67,000.
Price milestone and prediction market odds
Bitcoin reached $67,500 in July 2026. A prediction market assigned a 50.5% probability to that exact price level. That's essentially a coin flip. The market isn't confident enough to call it a sure thing, but the fact that it's above even odds shows traders see a real chance of holding that ground.
What the numbers mean for the market
The Q2 2024 data is now two years old, but it paints a clear picture: businesses were accumulating while individuals were distributing. That pattern often precedes price appreciation. Whether it held in subsequent quarters is unknown from this data alone. But the current price action suggests the corporate bet paid off — at least for now.
The next question is whether the trend has continued into 2026. Without fresh data, we're left watching the prediction markets. They say $67,500 is a 50-50 proposition.
