ChangeNOW has appointed Martin Masser as its new Director of Strategic Partnerships, the company announced this week. Masser, who previously served as an executive at TON, will be responsible for building ecosystem relationships, industry connections, and media momentum for the crypto super app.
From TON to ChangeNOW
Masser's move comes after a stint at TON, where he helped drive adoption of the blockchain platform. His experience in forging partnerships across the crypto space is expected to help ChangeNOW expand its reach. The hire signals the company's intent to deepen its integration with the broader ecosystem.
What the role covers
As Director of Strategic Partnerships, Masser will oversee the company's efforts to connect with other projects, exchanges, and media outlets. The role is central to ChangeNOW's strategy of positioning itself as a one-stop shop for crypto services. Masser will also work on boosting the platform's media presence — a key part of the job description.
ChangeNOW's super app pitch
ChangeNOW markets itself as a crypto super app, offering swapping, staking, and wallet services in one platform. The company has been aggressive in adding features and partnerships to compete with larger exchanges. Bringing in a dedicated partnerships lead suggests the company is serious about scaling those efforts.
Next steps
Masser steps into the role immediately. His priorities include strengthening ties with key industry players and boosting ChangeNOW's visibility in the media. The company did not disclose any specific partnerships in the pipeline, but the appointment itself is a clear signal of where it's headed.
