CoinEx this week refreshed its Proof of Reserves (PoR) disclosures, reaffirming a 100% reserve ratio as the industry pushes transparency from a nice-to-have into baseline trust infrastructure. The exchange, part of the ViaBTC ecosystem that turned ten this year, also kicked off a World Cup promotional push — tying community engagement to its broader credibility play.
Proof of Reserves as trust infrastructure
CoinEx now publishes regular reserve reports and asset verifications, showing users that their funds are fully backed. Transparency in crypto has moved beyond technical audits — it's becoming the floor for any centralized exchange trying to earn long-term trust. The move comes as exchanges across the board invest in making their balance sheets visible, not just through periodic snapshots but through ongoing disclosure.
The ViaBTC ecosystem and longevity
CoinEx was founded in 2017 and sits inside the ViaBTC ecosystem, which started in 2016 with mining infrastructure. This year ViaBTC ran a 'Proof of Decade' campaign to mark its tenth anniversary — a signal that staying power matters. In an industry where new exchanges pop up and vanish, the ten-year track record of the parent group gives CoinEx a tangible story to tell about durability. The ecosystem also includes wallet solutions, public blockchain development, and charitable initiatives, giving users more than just a trading venue.
CoinEx Research adds market context
Beyond the balance sheet, CoinEx is building out its research arm. CoinEx Research publishes market analysis, macroeconomic commentary, and industry insights. Its work has been cited by crypto media in discussions about Bitcoin market structure and institutional activity. The idea is straightforward: an exchange that helps users understand the market becomes more than a place to click buy and sell. It becomes a source of context — and context builds trust.
'ALL IN GLORY' campaign during the World Cup
This month CoinEx launched 'ALL IN GLORY', a campaign tied to the 2026 FIFA World Cup. It includes trading competitions, community engagement, creator collaborations, and limited-edition merchandise. The campaign is more than a marketing splash — it reflects a deeper shift in exchange strategy where community is treated as a strategic asset, not just a user base. For CoinEx, the timing aligns with its transparency push: proving reserves gives users confidence to participate in events like this.
The campaign runs through the World Cup. Meanwhile, CoinEx continues to update its Proof of Reserves on a regular schedule — a reminder that in 2026, transparency isn't optional anymore.
