CoinShares has renamed its Toncoin Staking ETP to the CoinShares Gram Staking ETP, the company said. The change is intended to reflect a strategic alignment with Telegram's original vision for the asset, according to the firm.
The product remains an exchange-traded product that offers exposure to Toncoin staking, but now carries the Gram name. CoinShares said the rebrand could help strengthen investor confidence and improve its market positioning.
What changed and what didn't
The ticker and listing details were not disclosed in the announcement. What did change is the name on the product: Toncoin Staking ETP is out, Gram Staking ETP is in. For existing holders, the underlying exposure to Toncoin staking is unchanged; the rebrand is a marketing and positioning move, not a structural overhaul of the ETP.
CoinShares framed the shift as a return to Telegram's original terminology for the project. Telegram has long been associated with the Toncoin ecosystem, and the Gram name was used in early iterations of the network's branding. By adopting Gram, CoinShares is signalling that the product is tied to that lineage rather than to a generic staking wrapper.
Why the Gram name matters
Names carry weight in crypto ETPs. Investors scanning a long list of staking products often rely on brand cues, and Gram is a recognizable label for anyone familiar with Telegram's crypto ambitions. CoinShares is betting that the association will make the product easier to market to both retail and institutional buyers who already know the Telegram story.
The company also said the rebrand could enhance investor confidence. That's a soft claim, but it points to a real problem: staking ETPs have struggled to differentiate themselves when the underlying asset is volatile and the yield is modest. A name that connects to a well-known consumer platform may do more work than a generic ticker.
A crowded staking ETP field
CoinShares is not alone in offering staking products. The market for crypto ETPs has expanded, with issuers competing on fees, yield, and access. Toncoin, the asset behind the Gram Staking ETP, has its own following, but it's not Bitcoin or Ether. The rebrand is a way to stand out without changing the product's mechanics.
Whether the Gram name will move the needle is unclear. CoinShares didn't provide performance data or asset levels for the ETP. The company also didn't say whether the rebrand comes with a new marketing push or distribution partnership. For now, the change is limited to the name and the positioning around Telegram's original vision.
What to watch
The next step is whether CoinShares updates the product's documentation, including its fact sheet and listing pages, to reflect the Gram name. Investors in the ETP should check with their platforms for any ticker or identifier changes. CoinShares hasn't set a date for further announcements, and the company didn't respond to a request for additional comment at the time of publication.
For now, the Toncoin Staking ETP is the Gram Staking ETP. The underlying staking exposure is the same, but the story CoinShares is telling has changed.
