Crypto.com has partnered with Fanatics to offer an exclusive Champions League final relic card giveaway, the companies confirmed this week. The collaboration hooks the crypto exchange into the buildup for soccer's biggest club match, giving fans a chance to snag a physical collectible tied to the event.
What the giveaway includes
The relic card is a limited-edition item produced by Fanatics, the sports-merchandise and collectibles powerhouse. No details on the card's design, how many will be available, or how fans can enter the giveaway have been released yet. Relic cards typically embed a small piece of match-used memorabilia, but the companies have not said what piece — if any — is included here.
Why Fanatics
Fanatics handles licensed merchandise for most major sports leagues and clubs, including UEFA Champions League gear. The partnership gives Crypto.com a direct line to soccer fans who follow the final closely. For Fanatics, it's a chance to tap into crypto-native users who might not otherwise engage with a traditional sports-collectible drop.
The timing
The announcement comes less than two weeks before the Champions League final, expected to draw tens of millions of viewers worldwide. Crypto.com has not said whether the card will be given away live at the stadium or distributed digitally. The exact launch date remains unannounced.
