Didier Deschamps has become the manager with the most World Cup games in history, reaching 26 matches during the 2026 tournament. At the same time, FIFA is scaling its blockchain and digital collectibles strategy, pushing further into the digital asset space as the competition unfolds.
Deschamps' milestone
The France boss broke the record earlier this week, surpassing the previous mark set by a manager from an earlier era. Deschamps has led Les Bleus through multiple tournaments, including their 2018 title run and the 2022 final. His 26th game came in a group-stage match — the exact opponent isn't the point. The number is. It's a testament to longevity at the highest level, and it's a record that could grow if France advances deeper into the knockout rounds.
Deschamps himself hasn't made a big deal of it publicly. He's focused on the team's performance. But the milestone is a quiet landmark in a tournament already full of storylines.
FIFA's digital collectibles push
Separately, FIFA is scaling its blockchain-based digital collectibles initiative during this World Cup. The organization first dipped into the space a few years ago, but the 2026 edition marks a broader rollout. Fans can buy, trade, and collect digital items tied to moments from the tournament — goals, saves, iconic plays. The platform runs on a blockchain, though FIFA hasn't disclosed which one.
The timing isn't accidental. World Cup years are prime moments for fan engagement, and digital collectibles offer a new revenue stream and a way to hook younger audiences. FIFA has been careful not to overhype the tech, but the scale-up is real. More items, more matches, more users. The exact numbers aren't public, but the expansion is visible on the platform's interface.
These two developments — a coaching record and a digital strategy — don't directly intersect. But they both reflect how the 2026 World Cup is evolving. On the field, experience and consistency still matter. Off it, the business of the game is moving into new territory. FIFA's blockchain play isn't a gimmick; it's a calculated bet that digital ownership will become part of how fans experience live sports.
For Deschamps, the focus remains on the pitch. For FIFA, the focus is on the ledger. Both are making history in their own way.
The tournament continues through mid-August. Deschamps could add to his record if France reaches the final. FIFA's collectibles platform will keep dropping new packs as matches unfold. No one's declaring victory yet — but the pieces are in motion.
