E*TRADE has started allowing customers to purchase Bitcoin, Ethereum, and Solana directly through its platform, using custody and execution infrastructure from ZeroHash. The move brings crypto buying to one of the largest U.S. retail brokerages, which had previously only offered exposure through futures and trusts.
ZeroHash integration
ZeroHash, a crypto custody and trading technology provider, is powering the new feature. E*TRADE users can now buy the three cryptocurrencies alongside stocks and ETFs in the same account. The integration means the brokerage handles settlement and storage on the back end — users don't need a separate wallet or exchange account.
E*TRADE didn't say whether it plans to add more coins. For now, the list is limited to Bitcoin, Ethereum, and Solana.
What this means for retail traders
The addition is a practical shift for E*TRADE's millions of customers. Instead of opening an account at a crypto exchange, they can buy the assets from the same dashboard they already use for equities. That lowers the friction for casual investors who want a small crypto allocation.
It also puts E*TRADE in more direct competition with Robinhood and Fidelity, both of which already offer crypto trading. The timing isn't accidental — crypto prices have been relatively flat this year, and brokerages are looking for ways to keep retail engagement up.
Solana's short-term odds
A prediction market tracked by Polymarket currently puts the probability of Solana hitting $90 by the end of July at 7.5%. That's a long shot, but the fact that Solana was included in E*TRADE's initial rollout gives it a visibility boost among traditional investors. The token has been the third-largest by market cap for most of 2026, but retail access through a mainstream brokerage is still relatively new.
Whether the prediction market odds shift after this news is an open question. The month ends in less than two weeks.
