Kaito, the crypto analytics platform, has rolled out a Studio marketplace aimed at brands, capitalizing on the momentum from its recent airdrop. The move marks a shift beyond its original user base, opening up new revenue streams for the company. The marketplace is now live, though Kaito has not disclosed the number of brands on board or specific pricing.
From Airdrop to Brand Platform
The airdrop, which distributed tokens to early users, created a sizable community. That user base is now the target for brands looking to reach crypto-native audiences. Kaito’s Studio marketplace lets brands set up shop within the platform, offering a direct channel to users who have already shown interest in analytics and tokenized incentives. The company hasn’t detailed what tools or analytics it provides to brand partners, but the marketplace is meant to be a one-stop for brand engagement.
Expansion Into New Verticals
Kaito is also pushing into new verticals beyond its core analytics business. The exact sectors haven’t been named, but the company has confirmed the expansion is underway. This follows a pattern among crypto platforms that use airdrops to bootstrap a user base, then monetize through B2B services. Kaito’s move into a brand marketplace fits that playbook.
For now, the company is focused on building out the Studio marketplace and attracting brand partners. It remains unclear which verticals Kaito will target next, or whether the marketplace will be limited to crypto and web3 brands. Kaito hasn’t said if it plans to open the marketplace to traditional consumer brands.
