Global cryptocurrency exchange LBank has announced a strategic brand partnership with Pudgy Penguins, a Web3 IP that has expanded into collectibles, toys, gaming, and entertainment. The deal comes as Pudgy Penguins recently launched its Vibes Series 3 trading cards at Target stores across the U.S., a milestone in the project's transition from a crypto-native community to a mainstream entertainment brand.
From Crypto to Target
Pudgy Penguins started as an NFT collection but has since built a recognizable brand with physical products. The Vibes Series 3 trading cards are now available at Target, giving the IP a retail presence that most crypto projects never achieve. For LBank, the partnership is a chance to tap into that growing mainstream audience. The exchange has over 25 million registered users and serves clients in 160 countries, but brand deals like this help it reach people who might not otherwise encounter crypto.
LBank's Web3 IP Playbook
This isn't LBank's first foray into Web3 IP partnerships. The exchange has previously worked with Nobody Sausage, YETI, and Ponke. Each collaboration has aimed to bridge the gap between crypto platforms and the communities built around digital collectibles. By aligning with Pudgy Penguins, LBank is betting that soft power and cultural relevance can drive user growth as effectively as trading features.
By the Numbers
LBank was founded in 2015 and now claims a daily trading volume exceeding $23.81 billion. The exchange says it has maintained zero security incidents over its 10-year history. It lists over 300 mainstream coins and more than 50 high-potential gems, and claims to be ranked No. 1 in categories like 100x Gems, Highest Gains, and Meme Share. New offerings include LBank Predict and BK Genie AI, tools aimed at keeping traders engaged.
Soft Power and Community
Eric He, Community Angel Officer and Risk Control Adviser of LBank, said: 'Brands today need to communicate beyond products... Soft power, creativity, and authentic relationships with communities can create lasting value.' The quote reflects a broader strategy: LBank wants to be seen as more than just a place to trade coins. Partnering with a brand that has both a digital following and a physical retail footprint is a concrete step in that direction.
What comes next? Pudgy Penguins will likely continue expanding its retail presence, and LBank will look for ways to integrate the IP into its platform — possibly through themed trading events or exclusive access for users. The partnership is set to run through the rest of 2026, with both sides expected to announce specific activations in the coming weeks.
