Liverpool FC has appointed Andoni Iraola as its new head coach, ending a months-long search. The move comes as the club continues to hold out on issuing crypto fan tokens, a revenue stream that several rival Premier League clubs have already embraced.
Iraola takes the helm
Iraola, previously at Bournemouth, steps into the Anfield dugout with a reputation for high-pressing, attacking football. The appointment signals Liverpool's intent to rebuild after a transitional season. No details on contract length or backroom staff have been released yet.
No token plans
Unlike competitors such as Manchester City, Arsenal, and Leeds United — all of which have launched blockchain-based fan tokens — Liverpool has not entered the space. The club has not commented on whether it will follow suit under the new manager. Fan tokens allow supporters to vote on minor club decisions and access exclusive content, but they've also drawn regulatory scrutiny in some markets.
Rivals' crypto play
Manchester City's token, for example, has been used for fan polls and merchandise discounts. Arsenal's token launched in 2021. Leeds United also issued one. These tokens are typically built on platforms like Socios.com. Liverpool's absence from the trend is notable given the club's global fanbase and commercial ambition.
Liverpool's preseason schedule is already set, with Iraola expected to take charge of his first friendly next week. The club's stance on fan tokens remains unchanged for now, but the appointment of a new coach often brings fresh commercial thinking. No official statement on crypto plans is expected in the near term.
