Kylian Mbappé's goal-scoring tear at the 2026 World Cup has ignited a wave of unauthorized Solana meme tokens, according to a report from Crypto Briefing. The tokens, created on decentralized exchanges, ride the French forward's name and image without his approval. The trend lays bare the speculative frenzy in crypto markets — and the real dangers for investors who don't know what they're buying into.
Mbappé is the tournament's leading scorer, and each new goal seems to trigger a fresh batch of tokens. Crypto Briefing's report, published this week, tracks the phenomenon in real time.
Tokens popping up after every goal
The pattern is now familiar. Within hours of Mbappé finding the net, new tokens appear on Solana-based platforms. Crypto Briefing tracked multiple tokens launched this week alone. None have any official connection to Mbappé, his club, or the French national team. The tokens are often created by anonymous developers using automated tools, making them nearly impossible to trace. The blockchain's low fees and fast transactions make Solana a go-to for this kind of rapid-fire token creation.
What makes them dangerous
For the uninformed, these tokens can look like a fast way to cash in on a global superstar's moment. But they come with no guarantees. Many offer no liquidity, no transparency, and no way to recover funds if the price collapses — which it often does. Rug pulls are a constant risk. The report warns that the risks are especially high for retail investors who may not understand that meme tokens are driven entirely by hype, not fundamentals. Even if a token holds value for a few hours, the window to sell is narrow.
Crypto Briefing's reporting
The publication's analysis focuses on how quickly the crypto ecosystem reacts to major events. The World Cup, with its massive global audience, is a prime target for token creators. Crypto Briefing's piece emphasizes that while some traders might profit, the vast majority of participants are likely to lose money. The report calls the trend a cautionary tale for anyone tempted to jump on the next viral token.
The full Crypto Briefing article is available on their website.
