Michael Saylor took the stage at BTC Prague 2026 on Tuesday and made a bold call: Bitcoin could reach $7 million. The MicroStrategy chairman's keynote at the annual conference laid out a long-term vision that could reshape how companies think about holding the cryptocurrency.
The $7 million target
Saylor didn't offer a timeline for the projection, but the number itself is staggering — roughly 100 times Bitcoin's current price. The prediction rests on the idea that Bitcoin will eventually capture a significant share of global store-of-value assets, displacing gold and real estate. For context, Saylor has been one of the most vocal proponents of Bitcoin as a corporate treasury asset, and his firm now holds over 200,000 BTC.
Impact on corporate treasuries
If other CFOs take Saylor's projection seriously, it could accelerate the trend of companies adding Bitcoin to their balance sheets. A $7 million target makes even a small allocation look like a potential hedge against inflation and currency debasement. But it also raises the stakes: firms that sit on the sidelines risk being left behind if the price actually moves in that direction.
Volatility concerns
The flip side is obvious. A price target that high implies massive volatility along the way. Bitcoin has already shown it can swing 30% in a month, and a run toward $7 million would almost certainly include gut-wrenching drawdowns. For corporate treasurers used to stable cash reserves, that's a hard sell — even with Saylor's conviction.
BTC Prague runs through the rest of the week, and Saylor's speech is expected to be a central topic in panel discussions and networking sessions. No official response from other major corporate holders yet, but the conference floor is buzzing. The question now is whether any CFO will publicly back the $7 million thesis — or quietly start buying.
