Michael Saylor, the executive chairman of Strategy, has a new price target for Bitcoin: $700,000 per coin — and eventually $7 million. The prediction, made public Monday, rests on his long-held view that global capital will increasingly flow into the largest cryptocurrency as a store of value. Saylor’s firm is one of the biggest corporate holders of Bitcoin, so the market tends to pay attention when he speaks.
Why Saylor sees $700k
Saylor didn't lay out a specific timeline, but the math is straightforward from his perspective. He argues that as more institutional and sovereign money rotates into Bitcoin, its market cap will expand dramatically. The $700,000 figure implies a total valuation above $13 trillion — roughly the current size of gold’s investable market. In his telling, Bitcoin is simply better money, and the shift is inevitable.
The $7 million target
The longer-range $7 million per coin is not a forecast for next year. It’s a scenario where Bitcoin captures a much larger share of global wealth — think total household net worth or the broad money supply. That number puts Bitcoin’s fully diluted market cap somewhere north of $130 trillion. Saylor has floated similar math before, but now he’s putting a pin in both a near-term and a long-term number.
What’s driving the call
According to Saylor, the catalyst is the same force that’s been pushing Bitcoin higher for years: fiat currency debasement and growing distrust in central banks. He points to rising global debt levels and the continued printing of money as fuel for the fire. Whether you buy the thesis or not, the timing of the prediction matters — Bitcoin has already rallied sharply this year, and the 2026 halving is still fresh in traders’ minds.
What comes next
Saylor and Strategy aren’t known for making quiet predictions and then doing nothing. The company has a history of issuing convertible notes to buy more Bitcoin. Investors will be watching for any corporate action that backs up the talk — a new debt offering, a fresh purchase, or a pivot in strategy. For now, the $700,000 number is just a number. But in this market, it’s the kind of number that moves sentiment.
