MoonPay has named Anne Giviskos as its new chief financial officer. The crypto payments company said the hire is part of its push to navigate increasingly complex regulatory landscapes. It also expects the appointment to boost investor confidence.
Who is Anne Giviskos?
The company did not provide background on Giviskos in its announcement. What's clear is that MoonPay is bringing in a finance chief at a time when crypto firms face scrutiny from regulators around the world. The CFO role at a payments company isn't just about balancing books — it's about making sure the business can operate across borders without running afoul of local rules. Giviskos will be expected to do exactly that.
The regulatory maze crypto companies face
Crypto payment providers like MoonPay sit at the intersection of traditional finance and digital assets. That means they deal with money transmitter licenses, anti-money laundering requirements, and securities laws that vary wildly from one country to the next. In the US, the SEC and state regulators have taken an aggressive stance. In Europe, the Markets in Crypto-Assets regulation is rolling out. MoonPay operates in over 160 countries, so compliance isn't optional — it's existential. A CFO who understands that landscape can keep the company out of court and keep its banking partners comfortable.
Why investor confidence matters
MoonPay raised hundreds of millions in venture funding during the crypto boom, but the market has cooled. Investors are now more focused on sustainable business models than growth at any cost. Bringing in a CFO with a regulatory bent signals that MoonPay is serious about building a durable company, not just a fast one. It's a message to existing backers and potential new ones: we're not a wildcat operation. We're building infrastructure that can survive the next crackdown.
What Giviskos inherits
MoonPay's core product lets people buy and sell crypto with fiat money. That business depends on partnerships with payment processors and banks — relationships that can dry up if a company is seen as risky. A CFO's job is to manage those relationships, keep the books clean, and make sure the company has enough cash to weather downturns. Giviskos will also have to decide where to invest: more licenses? More hires? More acquisitions? Those calls will shape MoonPay's next chapter.
Giviskos starts immediately, though the company didn't specify a date. Her first tasks will likely include shoring up financial controls, preparing for audits, and working with the legal team on compliance. MoonPay hasn't said whether it plans to go public, but a strong CFO is often a prerequisite for that kind of move. For now, the company is focused on staying compliant and keeping investors on board. Whether Giviskos can deliver on that will depend on how quickly she can get up to speed in one of the most volatile sectors in finance.
