Brazilian neobank Nubank has been nominated for Best Digital Assets Neobank at the BeInCrypto Institutional 100 Awards 2026. The recognition lands as Nubank Crypto — the firm's digital asset arm — now serves more than 7 million clients and supports 29 cryptocurrencies. With over 135 million customers globally and an 83% activity rate, Nubank is one of the largest financial platforms in Latin America pushing deeper into crypto.
The nomination
BeInCrypto's Institutional 100 Awards highlight companies shaping digital asset infrastructure. For Nubank, the nod reflects a steady build-out of crypto features over the past year — from fee cuts to new reward programs. The São Paulo-based company, listed on the NYSE as Nu Holdings, has turned crypto into a core product rather than a side experiment.
What Nubank Crypto offers
The platform lets users buy and sell 29 digital assets, swap USDC, earn rewards, and deposit or withdraw on-chain for Bitcoin, Ethereum, Solana, and USDC. Scheduled purchases and price alerts are also available. Michael Rihani, Senior Director of Digital Assets at Nubank, said first crypto purchases carry zero fee and can start with as little as one Brazilian real. That low barrier has helped draw in beginners: 25% of new crypto buyers on Nubank pick USDC as their first trade.
Recent fee cuts and promotions
In April, Nubank rolled out a progressive discount model that can reduce trading fees by up to 100% based on volume over the prior 45 days. Ultravioleta clients and first-time buyers already get zero-fee transactions. Then in May, the company ran a Bitcoin Pizza Day campaign — waiving Bitcoin purchase fees for 24 hours and extending the waiver to all 29 cryptocurrencies on the platform. The timing was deliberate; the campaign coincided with the annual celebration of Bitcoin's first real-world purchase.
USDC push and Circle partnership
Nubank's partnership with Circle has made USDC available to over 100 million Brazilians. USDC trading volume on Nubank rose 30% in the first half of 2025. The stablecoin is increasingly used as an on-ramp: low volatility, instant swaps, and integration with Nubank's Earn Crypto product. Earn Crypto launched in March with Solana rewards at a promotional 6% rate for a limited time.
The BeInCrypto awards ceremony is expected later this year. Whether Nubank takes home the trophy or not, the nomination signals that a traditional neobank with 135 million users can build a competitive crypto service without gimmicks.
