Ripple has had a busy week. The company secured full authorization as a Crypto Asset Service Provider (CASP) in the European Union, launched a program to help unemployed veterans find jobs, and joined a new foundation focused on AI-powered payments. It also signed a marketing partnership with the Kansas Jayhawks. The moves come as spot XRP ETFs — which launched late last year — face their first stretch of consistent outflows.
EU CASP authorization
Ripple obtained full CASP status in the EU, a regulatory milestone that lets the firm offer crypto services across the bloc under a single license. The authorization is one of the first of its kind granted to a major crypto company under the EU's Markets in Crypto-Assets (MiCA) framework. Ripple didn't say which member state issued the license, but the move positions it to compete more directly with Coinbase and Circle in the region.
Veterans job program
Separately, Ripple partnered with a nonprofit to help unemployed veterans find jobs. The goal: assist 200,000 people by 2030. Ripple is matching donations up to $10,000, and 25 veterans have already been selected to receive a $10,000 grant each. The program is part of Ripple's broader corporate social responsibility push, though the company hasn't named the nonprofit partner.
x402 Foundation membership
Ripple also joined the x402 Foundation as a premier member, alongside Coinbase and Circle. The foundation focuses on open-source standards for AI-powered payments — a niche that blends machine learning with blockchain settlement. Ripple's involvement signals it wants a hand in shaping how AI and crypto intersect, especially as payment rails get smarter.
XRP ETF outflows and price action
The first spot XRP ETF launched in November 2025, courtesy of Canary Capital. Bitwise, Franklin Templeton, 21Shares, and Grayscale followed. For months, the funds saw consistent inflows. That changed at the end of June. Over the last week, more than $7 million left the ETFs — the first notable outflows since launch.
XRP traded around $1.11 at press time, up 3% on the day after lower-than-expected US inflation data on July 14. Analyst Crypto Patel predicted XRP could rise to $9, while Celal Kucuker projected $7 later this year. But analyst Diana warned that XRP briefly lost the $1.08 support level, which could trigger a sell-off to $0.87. The conflicting calls reflect the uncertainty around whether the ETF outflows are a blip or the start of a trend.
Ripple's marketing deal with the Kansas Jayhawks — a college sports team — is a smaller move, but it shows the company is still spending on brand awareness even as its token's investment product faces headwinds. The next concrete test for XRP will be whether the ETF outflows accelerate or reverse in the coming weeks.
