Michael Saylor indicated this week that he intends to buy more Bitcoin, walking back earlier signals during Strategy's Q1 earnings call that he might sell. The move comes as the company's average acquisition cost sits at roughly $75,537 per coin, and Bitcoin has appreciated about 7.6% since the start of 2026.
The Q1 hint that didn't stick
During Strategy's first-quarter earnings call on May 5, Saylor suggested the firm could offload some of its Bitcoin holdings — a remark that caught the market off guard. At the time, he didn't specify a timeline or size. But this week, he reversed tone, publicly signaling a fresh round of purchases. The shift erased any lingering doubt about the company's long-term conviction.
Average cost and current standing
Strategy's total Bitcoin stash remains one of the largest corporate treasuries. At an average cost of $75,537, the position is now in the green by a bit over 7%. That's not a massive cushion, but it's enough to keep the board comfortable. The company hasn't disclosed how much new BTC it plans to add or what price it's targeting.
What comes next
Investors will watch the next SEC filing for a concrete dollar amount. Saylor didn't announce a formal treasury program update, so the buying could happen via open-market purchases or a fresh debt raise. Either way, the message is clear: Strategy isn't selling — it's reloading.
