Strive Asset Management bought 2,500 Bitcoin this week for roughly $185.2 million, pushing its total stash to about 19,000 BTC. CEO Matt Cole announced the purchase on X, pricing the average buy at $74,092 per coin. The acquisition lands the same week Strategy — the world's largest corporate Bitcoin holder — sold a small slice of its own holdings.
The purchase and its cost
Strive paid an average of $74,092 per Bitcoin, bringing its total cost basis for the latest batch to about $185.2 million. The firm's overall Bitcoin position now sits at roughly 19,000 BTC. That's a jump from earlier this year when it held around 16,500 BTC — though Strive has been accumulating steadily since its March announcement of a plan to buy up to 75,000 BTC, mostly from Mt. Gox creditors.
57% amplification and yield targets
Strive disclosed an amplification ratio of 57%, meaning it has structured its capital to get more Bitcoin exposure than a straight cash purchase would allow. The firm reported a quarter-to-date BTC yield of 23% and a year-to-date yield of 36.7%. Those figures measure how effectively Strive is increasing its Bitcoin per share over time — a metric that matters to investors comparing it to other Bitcoin-heavy corporate plays.
A dividend cushion alongside the Bitcoin bet
While loading up on Bitcoin, Strive also boosted its cash reserves enough to maintain an 18-month dividend runway. The move signals a deliberate balancing act: aggressive accumulation without starving shareholders of returns. It's a contrast to some peers that have slashed dividends to pile into crypto.
Same week Strategy sold — and what comes next
Strive's buy came during the same week that Strategy, the largest corporate Bitcoin holder, sold a small portion of its stack. Neither company disclosed the exact size of Strategy's sale, but the timing is notable. Strive has previously said it aims to accumulate up to 75,000 BTC, mostly through Mt. Gox-related purchases. That target — still 56,000 BTC away — will determine whether Strive can sustain this pace without stretching its balance sheet too thin.
