Matt Cole, CEO of Strive Asset Management, will speak at the Bitcoin Treasuries Conference 2026. The firm, which holds 19,900 BTC, also recently launched Wall Street's first daily bitcoin product. The conference is expected to draw corporate treasurers and fund managers looking at bitcoin as a reserve asset.
Who's on stage
Cole's speaking slot puts Strive at the center of the conversation around corporate bitcoin holdings. The firm's stash of nearly 20,000 BTC makes it one of the larger public company holders. The conference itself has become a key venue for treasury teams to share strategies and deal with the nuts and bolts of bitcoin allocation.
The daily product
Strive's new offering — Wall Street's first daily bitcoin product — launched just weeks ago. It's designed to give institutional investors a way to get bitcoin exposure on a day-to-day basis, something the market didn't have before. The timing aligns with growing demand from pension funds and endowments that want to ladder into bitcoin without the lump-sum risk.
Cole's talk is expected to cover the firm's own bitcoin journey and the thinking behind the daily product. The conference runs later this month. For Strive, it's a chance to pitch its approach to a room full of potential clients — and to show that its 19,900 BTC bet is more than a headline.
