Tether-backed payments firm Oobit has launched its crypto spending platform in Colombia, letting users pay for groceries, restaurant meals and other everyday items with digital assets. The expansion adds another Latin American market to Oobit's roster as the company pushes to make crypto practical for real-world purchases.
How Oobit works
Oobit's app lets users connect a crypto wallet and spend at point-of-sale. Merchants receive payment in local currency, so they don't have to deal with crypto volatility. The platform is designed for everyday transactions — think buying a coffee or filling up the car — rather than speculative trading.
Everyday crypto spending takes off
In Colombia, Oobit users are already spending on groceries, dining out, and other daily needs. That shift from holding crypto to actually using it for purchases is a key sign of maturity in Latin America's crypto market, where inflation and remittances have driven adoption for years.
Tether's bet on payments
Tether, the issuer of the USDT stablecoin, backs Oobit. The investment signals the company's interest in moving beyond stablecoin issuance into payment infrastructure. By enabling crypto spending without forcing merchants to handle digital assets, Oobit bridges the gap between crypto holders and traditional retail.
With Colombia now live, Oobit continues to build out its presence in Latin America. The region has become a testing ground for crypto payment apps, and Oobit's Tether backing gives it a financial runway to scale.
