B2C2, a digital asset trading firm, has hired a veteran of Schroders to lead its expansion in Asia's crypto market. The appointment, confirmed this week, puts a traditional finance executive at the helm of the firm's regional growth.
A Schroders background
The new hire spent years at Schroders, the London-based asset manager, before joining B2C2. The executive will oversee the company's strategy across Asia, a region where B2C2 has been building out its presence. The firm did not disclose the executive's name or the specific title.
Why Asia matters
Asia has become a key battleground for crypto firms, with institutional investors in places like Singapore, Hong Kong, and Japan showing growing interest in digital assets. B2C2's move comes as the company seeks to deepen its footprint in the region. The appointment signals a push to bring traditional finance experience into its leadership.
A trend across the industry
The hire is part of a broader pattern of crypto companies recruiting from established financial institutions. As the industry matures, firms are increasingly looking for executives who understand both traditional markets and the fast-moving world of digital assets. B2C2's decision to tap a Schroders veteran reflects that shift.
B2C2 has not detailed its specific plans for Asia, but the hire suggests the firm is preparing to scale up its operations there. The company is expected to make further announcements about its regional strategy in the coming months. For now, the focus is on building out a team that can navigate the region's complex regulatory landscape.
