Toncoin is going back to being called Gram. The team behind the TON blockchain announced the rebranding this week, marking a return to the project's earliest identity. The token, which had been known as Toncoin since a 2020 legal settlement with the SEC, will now trade under the name Gram — the same label Telegram originally chose when it launched the TON network.
Back to Gram
The name change isn't just cosmetic. By reclaiming the Gram brand, the TON project is deliberately reconnecting with its roots. The original Gram token was at the center of Telegram's ambitious blockchain plans before regulatory pressure forced a pivot. Now, more than five years later, the team is undoing that shift.
No precise timeline for the full transition has been released. Exchanges and wallet providers that list the token will need to update their systems, a process that could take weeks. The team has said more technical details will follow.
A Return to Origins
The move comes as the TON blockchain continues to expand its ecosystem. The Gram name carries nostalgia for early supporters — many of whom bought into the project back when it was still a Telegram-driven initiative. Whether the rebrand will bring back that original user base or attract new attention remains an open question.
What's clear is that the project is betting on the power of a familiar name. Gram was once one of the most anticipated tokens in crypto. Toncoin never quite matched that buzz. The rebrand is an attempt to recapture it.
Timeline Unclear
For now, Toncoin holders don't need to do anything. The team has said the token swap will happen automatically on supported platforms. But those holding on private wallets or less common exchanges may need to watch for instructions. The next concrete milestone is expected to be an updated technical roadmap, though no date has been set.
The name is changing. The chain stays the same.
