Unchained and Bitcoin Park are hitting the road. On May 22 — Bitcoin Pizza Day — the two firms will host screenings of The New Rules of Bitcoin in ten major U.S. cities, from Fort Worth to Lexington. The film, produced with Atlantic Re:Think, makes three core arguments: Bitcoin isn't what you think, it's about long-term thinking, and it's about true ownership.
What the film argues
The documentary tries to cut through the noise. It doesn't pitch quick gains or trading strategies. Instead, it frames bitcoin as a tool for patient, self-sovereign finance — a message that Unchained has been pushing since 2016. The company, co-founded by Joe Kelly and Dhruv Bansal, offers collaborative custody with a multisignature structure where clients hold their own keys. That's the “true ownership” part.
The roadshow details
Screenings will take place in Fort Worth, Kansas City, Chicago, Washington D.C., Portland, Nashville, Austin, Tampa Bay, and Lexington, Kentucky. Bitcoin Park — which has locations in Nashville and Austin — is co-hosting. The group describes its mission as supporting a grassroots freedom tech movement across AI, energy, and bitcoin. For organizers looking to run their own event, the first 100 meetups get a free screening kit, discussion primer, and pizza sponsorship.
A retirement-account sweetener
Unchained is also using the moment to push its retirement accounts. The firm is waiving the first trading fee on any new account created before June 1 that moves from a competing crypto provider. It's a direct pitch to people already holding bitcoin elsewhere. Unchained says it has originated over $1 billion in loans, secured more than 100,000 BTC on its platform, and reported zero capital losses. The company received a Wyoming trust charter in 2025 through its subsidiary Gannett Trust.
Bitcoin Pizza Day itself marks the May 22, 2010 purchase of two pizzas for 10,000 BTC — worth about $760 million today. The roadshow is a bet that the story behind that transaction still resonates. Screenings start this Friday.
