Webull, the Florida-based trading platform, is bringing its digital asset services to Canada, tapping Coinbase for the underlying crypto infrastructure. The move extends Webull's crypto push beyond Australia and Brazil as demand for crypto-linked financial products keeps climbing.
Why Canada now
Webull's Canadian expansion follows similar launches in Australia and Brazil, part of a broader push to offer crypto trading to retail investors outside the U.S. The company said the decision is driven by growing popularity and demand for cryptocurrency-tied financial services. Canada has a well-developed fintech scene and a regulatory framework that has been receptive to crypto platforms, though Webull will still need to navigate provincial securities rules.
Coinbase's role
For this rollout, Webull is partnering with Coinbase, using its crypto-as-a-service capabilities and deep liquidity. That means Webull doesn't have to build its own custody or trading rails from scratch — it can plug into Coinbase's existing infrastructure. The arrangement is similar to what Coinbase has done with other financial firms looking to offer crypto without becoming exchanges themselves.
What Canadian users can expect
Canadian customers will be able to trade digital assets through Webull's platform, though the company hasn't detailed which coins will be available or when the service goes live. Webull has not given a specific launch date, but the announcement suggests the groundwork is already being laid. The company will need to secure the necessary licenses from Canadian regulators before opening the doors.
Webull's move is another sign that traditional brokerages are increasingly comfortable outsourcing crypto infrastructure rather than building it in-house. Coinbase has been pushing its B2B offering hard, and deals like this one give it a way to expand its reach without taking on the customer-facing risk. For Webull, the partnership lets it offer crypto quickly and cheaply, without the compliance burden of running its own exchange.
The service is expected to roll out in the coming months, though Webull hasn't committed to a specific date. Canadian users will be watching for details on which assets are supported and how the platform integrates with existing accounts.
