It's been exactly one year since XRP hit its all-time high of $3.65 on July 17, 2024, according to CoinGecko. Since then, the token has lost 70% of its value, trading at $1.08 at press time. The anniversary comes as a sobering milestone for a cryptocurrency that once seemed poised for even greater heights.
The rapid fall from $3.65
XRP's peak didn't last long. By early August 2024, the price had already slipped below $3. A brief recovery followed, but the October 2024 crash sent it tumbling to around $1.60 on some exchanges and as low as $1.10 on others. The decline accelerated through the rest of the year and into 2025, despite a flurry of positive developments from Ripple, the company most closely associated with the token.
Ripple's busy year of expansion
Ripple didn't sit still. The company announced a $1.25 billion acquisition of Hidden Road, a deal that was completed later in 2024. It also launched Ripple Prime, a new platform for institutional clients. On the regulatory front, Ripple received initial approval to establish Ripple National Trust Bank in the United States and secured a full MiCA license in Europe, giving it a clear legal path across the continent. The company expanded operations into Australia, Singapore, Japan, and Brazil, building out its global payments network.
ETF approval didn't stop the slide
In November 2025, the first XRP exchange-traded funds were approved in the US. The ETFs quickly gained popularity among investors, but the price didn't respond. During the rally that followed the 2024 US presidential elections, many predicted XRP would reach $5 or even low double digits. Instead, the price continued to decline. The disconnect between bullish sentiment and actual market performance has left holders wondering what went wrong.
Ripple's corporate wins — the acquisition, the licenses, the global expansion — were supposed to underpin XRP's value. But the token's price tells a different story. The ETF approval, often seen as a catalyst for mainstream adoption, failed to reverse the trend. XRP now trades at roughly a third of its peak, and the gap between the company's achievements and the token's market performance remains wide.
What comes next for XRP? The next major test will be whether the token can hold above $1, a psychological level that has already been tested multiple times. Ripple's next quarterly report and any new partnership announcements could provide a spark, but the market has so far shrugged off good news. For now, the one-year anniversary of the all-time high is a reminder that even the most promising rallies can fade.
