Fox's broadcast of the World Cup final pulled in 38.9 million viewers, the network said. Across all platforms — including streaming and digital — the total audience reached 61.5 million, setting a new US record for a World Cup final.
The broadcast numbers
The 38.9 million figure covers only the Fox television broadcast. That alone would have been a strong showing, but the cross-platform total pushed the event past every previous World Cup final in the country. The network did not break out streaming numbers separately, but the combined tally reflects how many people watched on phones, tablets, computers, and connected TVs in addition to traditional sets.
Setting a new US record
No previous World Cup final — men's or women's — had drawn a larger US audience. The 61.5 million viewers across all platforms tops the prior record, which had stood for years. Fox, which holds the English-language rights to the tournament, has not released a breakdown by demographic or region. The record comes as live sports continue to drive the biggest audiences in television, with the World Cup final now joining the Super Bowl and the Olympics as one of the most-watched events in American media.
