Chelsea has signed Morgan Rogers from Aston Villa for £117 million, making the 23-year-old the most expensive British player in history. The deal, completed this week, has prompted crypto exchange BingX to deepen its existing sponsorship with the London club.
Record-breaking fee
The £117 million transfer shatters the previous record for a British player. Rogers, a winger who came through the Aston Villa academy, has been on Chelsea's radar for months. The fee includes add-ons that could push the total higher. It's a statement signing for Chelsea as they look to rebuild under new management.
BingX's growing role
BingX was already a sponsor of Chelsea, but the exchange is now expanding its involvement following the transfer. The exact terms haven't been disclosed, but the partnership is expected to include more prominent branding and joint fan activations. BingX has been aggressive in sports sponsorships, and this move deepens its footprint in English football.
Crypto and football
This isn't the first time a crypto firm has tied itself to a big transfer. But the scale of the Rogers deal — and BingX's quick follow-up — shows how embedded these sponsorships have become. Clubs get revenue; exchanges get global visibility. The timing works for both sides: Chelsea gets a headline-grabbing signing, and BingX gets to ride that wave.
BingX and Chelsea are expected to unveil the expanded partnership details next week. For now, the focus is on Rogers settling in at Stamford Bridge. The transfer window closes at the end of August, and Chelsea may not be done spending.
