Her Game Too France has rolled out a new anti-sexism scheme for bars during the World Cup. The initiative is designed to make public sports viewing safer and more welcoming for women. If it works, the approach could influence how bars handle gender equality at major tournaments globally.
The aim: inclusive matchday venues
The scheme targets bars that show World Cup matches. Organizers say the goal is to create environments where everyone—not just men—feels comfortable watching the game. That means tackling sexist comments, harassment, and other behaviors that can turn a pub into a hostile space for female fans.
Her Game Too France already runs campaigns to fight sexism in stadiums and on the pitch. Now it’s focusing on the places where fans gather to watch away from the arena. The World Cup, with its huge crowds and high emotions, made for a natural starting point.
What bars will do
Participating bars agree to follow a set of guidelines. Staff receive training on spotting and shutting down sexist behavior. Venues also post visible signs that make clear the bar is a zero-tolerance zone for harassment. The scheme includes a reporting process for anyone who experiences or witnesses abuse.
The details are still emerging, but the core principle is straightforward: women should be able to watch the World Cup in a bar without being subjected to insults, lewd comments, or unwanted attention.
Potential global impact
A successful rollout in France could push similar efforts elsewhere. No other country has yet launched a nationwide anti-sexism scheme for sports bars during a World Cup. If the French model proves effective—by reducing complaints or making more women feel safe—it might become a template for other nations.
The World Cup draws millions of viewers to bars every four years. The tournament also often sees a spike in reported sexist incidents, both online and in physical venues. Her Game Too France’s scheme aims to change that pattern, match by match.
The group is not alone in pushing for change. Women's sports advocacy organizations across Europe have called for stricter measures at fan zones and pubs. But Her Game Too France is the first to launch a formal, branded initiative specifically for the tournament.
The scheme is voluntary. Bars that join get listed on Her Game Too France’s website as safe places to watch the World Cup. The group hopes that public recognition will encourage more venues to opt in.
Whether the initiative will meet its goal remains to be tested. The World Cup has just begun, and early feedback from bars and fans could shape how the scheme evolves. Other countries are watching.
