Zoomex, a cryptocurrency exchange serving more than 3 million users across 35-plus countries, rolled out its prediction market in early June 2026 and is now running a World Cup–themed campaign that runs through July 18. The move puts the exchange in direct competition with established platforms like Polymarket and Kalshi, which have already generated over $4 million in combined trading volume on the tournament's winner market.
Odds move after Cape Verde draw
Spain's opening-match 0-0 draw with Cape Verde sent a ripple through prediction markets on Monday. The result shifted Spain's championship odds across all platforms, though the exact new price varied by exchange. The draw was widely seen as a missed opportunity for a team that entered the tournament among the favorites.
Morocco's odds jump
Morocco's strong opening performance pushed their championship odds from 40-1 to 30-1. The market's focus on Morocco's momentum was notable — even Brazil's comfortable win over Haiti did not improve Brazil's odds. Traders appear to be pricing in Morocco's form rather than simply reacting to victories by traditional powerhouses.
Zoomex enters prediction market fray
Zoomex's World Cup Prediction Market Campaign is the exchange's first major push into event-based contracts. The campaign runs through July 18, covering the knockout rounds. The exchange is betting that its existing user base and simplified interface can carve out a share of a market already dominated by Polymarket and Kalshi. Whether Zoomex can sustain volume after the World Cup remains an open question — but for now, the campaign gives users another place to trade on outcomes.
Meanwhile, the tournament continues. The U.S. beat Paraguay 4-1 and Australia 2-0 to qualify for the knockout round. Mexico won Group A. Turkey was eliminated. The next set of matches will likely shuffle odds further, and Zoomex will be watching how its platform holds up under the traffic.
