Bitcoin

Celebrity involvement in crypto has been a double-edged sword, with high-profile endorsements sometimes leading to pump-and-dump schemes. Messi's long-term brand could bring legitimacy to crypto projects, especially in Latin America where crypto adoption is high. However, with Bitcoin dominance at 60%+ and altcoins underperforming, any fan token rally would likely be short-lived.

Lionel Messi's Argentina career will end in a friendly against Benin, according to BBC Sport.