Bitcoin

Meta’s move to drop Ray-Ban branding signals a strategic push to own the smart glasses category, but the product’s consumer adoption will take years to materialize. In a market driven by macro fear (BTC -4.6%, Fear & Greed 23), a consumer electronics launch has zero impact on capital flows into crypto.

Meta launched new AI smart glasses without Ray-Ban branding, in three styles and seven colors, including a collaboration with Kylie Jenner.