Bitcoin

This event highlights the ongoing shift towards digital streaming for major sporting events, impacting advertising revenues for traditional broadcasters and potentially shifting consumer preferences towards subscription-based or VPN-accessed content. Increased usage of VPNs for content access could also attract regulatory scrutiny.

The 2026 Winter Olympics in Milano Cortina will be available for live streaming and on-demand viewing through various platforms, including free international streams via VPN services and Peacock in the US.