This reflects the ongoing convergence of consumer tech and digital services, where cheap hardware subsidizes content and cloud gaming. In a high interest-rate environment, such promotions aim to boost Prime subscriptions and ad revenue, indirectly supporting Amazon's stock and tech sector sentiment.

Amazon Fire TV Stick 4K Select

The Amazon Fire TV Stick 4K Select dropped to its lowest-ever price of $17.99, a 64% discount from its $49.99 list price, ahead of Prime Day.

Amazon Cuts Fire TV Stick 4K Select to $17.99, Its Lowest Price Ever

The Fire TV Stick's 'Alexa+' AI recommendations are a trojan horse for a new crypto ad economy, where attention is tokenized and Prime Day discounts are just the bait.