AAPL

The transition comes as Apple tightens its App Store policies and expands its services revenue, intersecting with the broader trend of big tech influencing crypto adoption. A hardware‑first CEO like John Ternus may prioritize on‑device security (Secure Enclave) that could lower friction for custodial‑less wallets, while Tim Cook’s move to executive chairman may free him to champion strategic partnerships, potentially with crypto firms.

Apple Inc.

Tim Cook will step down as Apple CEO in September, John Ternus will become the new CEO, Cook will become executive chairman, and Johny Srouji will be appointed chief hardware officer.