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Bitcoin

Higher fan enthusiasm often translates into increased spending on memorabilia and digital experiences, creating fertile ground for sports‑related crypto products (NFTs, tokenised merch, fan tokens). This dovetails with the current high BTC dominance environment, where altcoins tied to real‑world use‑cases can capture incremental upside.

BBC Sport highlighted interesting kits that will be seen at the summer World Cup, 50 days before the tournament.